As a marketing specialist at McGraw Commercial Properties, I spearheaded our company's ambitious rebranding initiative. Recognizing the need to modernize our image and better communicate our expertise in the competitive commercial real estate sector, we embarked on a strategic journey to refresh our brand identity.

Our rebranding strategy focused on leveraging McGraw's established reputation, maintaining the spirit of the previous logo, and conveying a cohesive visual identity that reflected our professionalism, innovation, and unwavering commitment to client success.

I crafted a new logo with updated typography and a refined color palette. The new logo conveys our dedication to delivering premium real estate solutions. We extended this aesthetic across all brand materials, ensuring consistency and impact across various touchpoints.